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The badge of trust for hospitality and tourism

Join businesses around the UK in gaining enhanced consumer trust with our simple, free mark of compliance

Three images showing stay, eat and visit businesses that can be Visitor Ready

What you’ll get

Once you’ve been approved, you can show the world that you're Visitor Ready.

Image
Mobile phone showing Visitor Ready badge

Digital badge
Add your digital badge to your site and social channels to show your compliance.

 

Online wallet
Get access to a secure online wallet to keep all of your compliance documents in one place.

 

Compliance reminders
Receive automated updates when it's time to renew your key documents.
 

Why Visitor Ready is the right choice

Visitor Ready empowers you to showcase your commitment to compliance with core standards, to assure customers you have the necessary checks in place.

Consumer confidence
Assure customers with a badge confirming adherence to health and safety standards
Endorsed by industry
Backed by the AA and VisitEngland and in partnership with key hospitality leaders and associations
Quick and easy to use
Visitor Ready is a digital accreditation that fits seamless into your schedule
AA logo
VisitEngland logo
UKHospitality logo
National Trust logo
Institute of Hospitality logo
PASC logo
HOSPA logo
BBA-logo
British Beer & Pub Association logo
Glamping Association logo
Stay in a Pub landscape logo
UK Housekeepers Association
St Julian Scholars logo
PPHE Group
Edwardian Hotels logo
Master Innholders logo
Royal Academy of Culinary Arts logo
How it works

You can apply for Visitor Ready in three simple steps:

1

Apply online

Check your eligibility and create an account. Any UK-based tourism, leisure or hospitality business can apply.

2

Upload evidence

Add compliance documents to your secure digital wallet and confirm key requirements. Our specialists will check everything.

3

Your digital badge

Approved businesses will get the digital Visitor Ready badge and updates when it's time to renew key documents.
 

Visitor Ready covers the essentials

Visitor Ready will be your mark of confidence for customers. It shows you know the key safety and cleanliness requirements that today’s visitor expects.

Fire Safety
Food Hygiene Safety
Public Liability Insurance
Equality & Diversity
GDPR & Data Security
Carbon Monoxide & Gas Safety